With blue eyes, blonde hair, long eyelashes, a slender figure, pale skin and features that promote unrealistic beauty standards, Mattel’s Barbie doll is fighting to remain No. 1 on children’s wish lists.
And now that the Queens of Africa Dolls are gaining traction, Barbie, whose sales have been slumping for the past three years, has some fierce competition.
In 2007, when Taofick Okoya, CEO of Fico Solutions Ltd and creator of Queens of Africa Dolls, was in search of a gift for his niece and was unsuccessful, he decided to take matters into his own hands. The result was designing a line of inspirational ethnic dolls.