Beyoncé Signs $50 Million Deal with Pepsi

Categories // Entertainment Tuesday, 08 January 2013

Beyoncé has inked a $50 million endorsement deal to become an official spokesperson for PepsiCo. The ten-year deal includes a limited edition can with her face on it and funding for her creative projects, whether they have any actual connection to the soft drink or not. The “Love On Top” singer will also be featured in Pepsi ads that will premiere after her performance at the Super Bowl half-time show.

"Pepsi embraces creativity and understands that artists evolve,” Beyonce said. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity."

Bey had previously been involved with the brand since 2002, having appeared in four commercial ads for the soft drink company.

Nick Cannon’s Responsibilities at NBC Network Growing

“America’s Got Talent” host Nick Cannon and his production team, NCredible Entertainment, have signed a “first-look” production deal with NBC, which will grant Cannon and his manager  greater responsibilities at the network, and includes the option to develop scripted and unscripted programming.

“I am thrilled to expand my role and contributions by creating original programming for the NBC Universal team,” said Cannon.

“Around The Way” iPhone App Locates Black-Owned Businesses

A new app “Around The Way” – launched by a New York-based company, and Clearly Innovative, a mobile-app development firm – helps users locate black-owned businesses across the country. The makers of the app endeavor to “empower and support black-owned businesses.”

“This newly available mobile application allows users to find the closest black-owned business in their vicinity with colorful maps and pinned locations," company officials said. "Users can choose from nine-different categories of businesses to locate.”

The app currently identifies over 17,000 black-owned businesses in the 50 states—in mostly metropolitan areas—but black businesses can add their own on the website www.aroundthewayapp.com.

Currently available only for the Apple iPhone, the free app will be extended to Android users in early 2013.

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