Larry Elder Fired From KABC-Still
Larry Elder, the libertarian radio host, has been fired from KABC after nearly 20 years hosting the popular afternoon drive time show. This is his second firing from the same station. KABC let him go at the end of 2008, only to rehire him 20 months later after a dramatic decline in ratings. This time Elder stayed for four and half years, before getting fired a second time.
Elder insists his firing wasn't over ratings. "I have the best ratings of any host at KABC," Elder tells me.
As usual, Elder is upbeat. "People say why did you get fired," Elder laughs. "The better question," he says, "is how the bleep did you manage to keep your job in this competitive market for 20 years, publish four books, two of which became New York Times bestsellers, host two nationally TV shows ( "Moral Court" and
"The Larry Elder Show,") and write a weekly syndicated column since April 1998? But nooooo, it's 'Hey you got fired.'"
Elder has recently accepted a position as an television analyst with the upstart conservative cable channel Newsmax TV.
But more importantly, Elder says, he never missed a day from his radio show. The day following his termination, Elder broadcast his show from a studio he constructed. "I never missed a beat," he says.
He still does the call-in show live, Monday through Friday, from 3 PM through 6 PM, Pacific time--on the web. To hear the show, go to larryelderradio.com. It explains how to hear the show in the car or on your cellphone or on a tablet. "There's less clutter, fewer commercials and a lot more content," Elder says, "a better listening experience. And my advertisers get a better bang for the buck."
Insiders say Elder's firing came at an odd time. In November, he received a resolution from L.A. City Council congratulating him on 20 years of radio. In June, Elder was awarded a Star on the Hollywood Walk of Fame, becoming one of only a handful of radio personalities ever to receive the honor.
The dedication ceremony is scheduled for sometime this spring.