Dec08

RLJ Entertainment Announces Launch Of Urban Movie Channel

Categories // LA Focus, Entertainment Monday, 08 December 2014

RLJ Entertainment Announces Launch Of Urban Movie Channel

Robert L. Johnson’s RLJ Entertainment announced its new Urban Movie Channel (UMC), which will feature urban-themed movies as an alternative to conventional subscription-based channels.

The BET founder and former CEO said the channel will showcase live stand-up performances from veteran comedians such as Kevin Hart, Jamie Foxx, Charlie Murphy and others, as well as documentaries, drama, horror movies and stage plays.

In a written statement, Johnson said, “As founder of BET, I have gained a deep understanding and knowledge about the African-American and urban consumer and entertainment content that appeals to them.”

Starting Feb. 4, 2015, UMC will launch a free trial period subscription, accompanied with a suggested retail price of $2.99 a month or $29.99 a year as the introductory price for a limited period .

“UMC was designed so that the African and urban creative community could directly reach consumers in a way that removes many of the restrictions associated with the legacy content development and distribution models,” Johnson said in his statement.

UMC will attempt to emulate the success of RLJ’s Acorn TV, the SVOD service that provides British TV fare, which has more than 100,000 subscribers.

Community Coalition Secures $3 Million from CDC for South LA Residents

Martin Luther King Jr. Park, located at 39th Street and Western Avenue, is just a small representation of a neighborhood that has seen better days.

Under the leadership of its Executive Director, Marqueece Harris-Dawson, the Community Coalition received a $3 million grant from the Centers for Disease Control to look at new ways of improving health in this neighborhood.

The announcement last month hailed the funding of this local project as part of a national pilot effort to address health disparities in communities who have long been left behind.

The grant from the CDC’s REACH Program is designed to improve participatory approaches to identify, develop, and disseminate effective strategies for addressing health disparities across a wide range of at risk health priority areas. Congressmember Karen Bass and a host of community leaders were in attendance.

Longtime residents and parents struggling to raise healthy children in the neighborhood, which has been marred by violence and significant health disparities, were able to tell the stories of their challenges while expressing hope and optimism at the announcement of new resources would bring.

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