Verity is Born Again

Categories // LA Focus, Eye on Gospel Tuesday, 08 August 2017

Verity is Born Again

Last month, gospel’s best-selling label, RCA Inspiration and Provident Music Group celebrated the relaunch of Verity Records, reviving the iconic label that has been a modern standard-bearer in Gospel for almost two decades with artists such as Kirk Franklin, Fred Hammond, Marvin Sapp, Richard Smallwood, Hezekiah Walker and Donnie McClurkin.

“The Verity Label represents a rich history of cherished albums encompassing contemporary and classic hits that can be enjoyed again and again,” said Provident Music Group CEO Terry Hemmings. 
“There is so much incredible music to experience, and amazing new Gospel and inspirational music to come from Verity,” Phil Thornton (Verity and RCA Inspiration SVP & General Manager) adds. “Every record has a story to tell. These records weave distinctive tales serving as a continual source of hope and love, to discover strength and hold faith through tough times, celebrate joyful times, and be a constant companion for all the complexities of our daily lives.”
The reintroduction of Verity kicked off with the release of the newly-launched single, “Close” from Gospel icon Marvin Sapp.  Verity Records will be operated under Provident Music Group. Already, “Close” has made headway on the charts, ranking in the Top 5 among Gospel Indicator charts of Most Added and Most Increased Plays for the song.  
“Close” is the lead single from Sapp’s highly-anticipated upcoming 11th solo album CLOSE, to be released on September 29th. Sapp kicked off the eleventh season of TV One’s longest-running and award-winning series, Unsung, sharing his toughest moments, including the promise he made to his dying wife, MaLinda to go on.
“When people die, those people that are left here feel like the way to honor their legacy is to stop living,” Sapp said of the wife he lost to colon cancer. “They want you to live. That’s what I tried to do through my children first. Now that they are college students and my main goal is to take care of college tuition, it’s time for me to find Marvin again. I’m looking forward to it.”

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