Biz News Briefs: Serena Williams Teams with Daily Harvest

Categories // LA Focus, On the Money Wednesday, 05 July 2017

Biz News Briefs: Serena Williams Teams with Daily Harvest

Daily Harvest, a subscription service that delivers premium, healthy, easy-to-make superfoods directly to customers' freezers, an-nounced last month that 23-time Grand Slam tennis champion Serena Williams joined the company's Series A financing round.

Founder/CEO Rachel Drori said the tennis star understood the company’s mission to provide convenient foods without nutritional compromise. 
"As we continue to grow the Daily Harvest brand, partnering with like-minded investors furthers our mission to redefine the frozen food category,” said Drori. “We're excited to educate and inspire Americans across the country to incorporate healthier foods into their busy lives."
Daily Harvest is one of the fastest-growing companies in the direct-to-consumer food space, delivering frozen, single-serving, organic smoothies, soups, overnight oats and chia puddings made with farm-frozen ingredients.
"I invest in businesses that operate with sincerity and integrity and deliver a pure and uncompromised product," said Williams. "Daily Harvest reflects this strategy through both the team of employees and investors Rachel has developed, as well as delicious, healthy and convenient food.

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