Chairman and CEO of Entertainment Studios, Byron Allen won an important victory against AT&T and Direct TV, a year after filing a $10 billion lawsuit that alleged racial discrimination against black-owned media companies. In the settlement reached late last month, AT&T services and DirectTV entered into an agreement with Entertainment Studios to carry the portfolio of Entertainment Studios’ seven HD television networks—JusticeCentral.TV Pets.TV, Recipe.TV, Comedy.TV, ES.TV, Cars.TV, MyDestination.TV, and Comedy.TV— to its 26 million domestic subscribers.
This is a significant win, especially given the consensus that minorities were losing the fight for diversity behind the camera as they are often misrepresented or under-represented. The lawsuit had also taken a swipe at the Rev. Al Sharpton, Rev. Jesse Jackson, the NAACP and the National Urban League, claiming these organizations were paid hush money for their endorsements.