Byron Allen’s Allen Media Group has announced that its new over-the-air 24/7 broadcast television network TheGrio.TV will expand its distribution to eleven major market Fox owned-and-operated television station subchannels on January 15, 2021 – the start of the Martin Luther King, Jr. holiday weekend.
TheGrio.TV will feature African American-focused content reaching over 100 million U.S. households via over-the-air broadcast television stations, cable/telco/satellite platforms, and free digital streaming. TheGrio.TV – with its new network brand slogan “Our Culture Forever” – will feature movies, sitcoms, dramas, concerts, talk shows, variety shows, game shows, news, and lifestyle content.
The eleven Fox owned-and-operated television markets are: Chicago, New York, Los Angeles, Dallas, Philadelphia, San Francisco, Houston, Atlanta, Phoenix, Minneapolis, and Orlando. These eleven U.S. television markets represent 29.6 percent of general market households and 36.3 percent of African American households.
“The Grio – which means ‘storyteller’ in Africa – is the first platform to offer an online digital news destination, a free streaming app providing local news, weather, sports, traffic, and entertainment content geofenced to the user’s zip code, and an over-the-air broadcast television network,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “With the Fox owned-and-operated stations coming on board as our launch group, TheGrio.TV over-the-air 24/7 broadcast television network is now positioned for long-term sustainable success.”
April Ryan has signed on as White House correspondent and Washington, D.C., bureau chief.